Tuesday, 28 January 2014

Seminar 3: Animation in the Commercial Realm


        I can't help but disagree with the quotations on commercial art included in this seminar, particularly those of Ken Garland, which strongly state that those who produce commercial work have sold out. This just seems very snobby and cynical. Particularly in the world of animation, where animated films are often  aimed at children rather than adults, adverts, music videos, games and film titles provide a platform to get your work recognised by a wider audience. After all, there is little purpose to animation if nobody sees it.




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